Mr. Bray Labs Corp
A Media Psychology + EdTech Company
Mr. Bray Labs Corp is a media psychology and edtech studio. Founded in 2011, we design animation, books, and shows built on a simple idea: stories are food. What audiences consume shapes how they think, learn, and feel — so we study that science, then make media worth digesting.
Founded and led by Dr. Jesse Bray, whose doctoral research examines media consumption and emotional regulation. Our clients have included Nike, Intel, Amazon, Hallmark, and Mars.
The Founder: Dr. Jesse Bray
Dr. Jesse Bray is an animator and educator who founded Mr. Bray Studios in 2011 — the freelance practice that grew into Mr. Bray Labs Corp. The nickname came from his undergraduate professor Marilyn Zornado, after the classic animation house Bray Studios (no relation), and it stuck.
He holds an Ed.D. in Leadership and Higher Education and an M.Ed in Instructional Leadership, alongside a BFA in Media Arts + Animation. His doctoral dissertation examines media consumption and emotional regulation — the science behind why the stories we take in shape how we feel and think. That research is the backbone of everything the Lab makes.
His work has reached brands including Nike, Intel, Amazon, Hallmark, Virgin Media, WildBrain, Mars, and Segment, plus partners like Animatron, Tito’s Vodka, Pears USA, and Canada Media Fund.