Mr. Bray LabsMR. BRAY LABS
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Treat Town, built with Mars

Stories are food.
Eat better. Be better.

Mr. Bray Labs — animation, apps & learning worlds

✦ Hook…✦ Feed…✦ Stay.
See the work Start a project
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APPLE ✦ MARS ✦ VIRGIN MEDIA ✦ UNIVERSAL MUSIC GROUP ✦ INTEL ✦ TITO'S ✦ TWILIO SEGMENT ✦ WILDBRAIN ✦ CANADA MEDIA FUND ✦ CHIEF NATION ✦ RED BULL ✦ APPLE ✦ MARS ✦ VIRGIN MEDIA ✦ UNIVERSAL MUSIC GROUP ✦ INTEL ✦ TITO'S ✦ TWILIO SEGMENT ✦ WILDBRAIN ✦ CANADA MEDIA FUND ✦ CHIEF NATION ✦ RED BULL ✦ 
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Founding library partners
Yo Gabba GabbaLand! key art

The founder

A library kid built this

I grew up homeless, and I'm dyslexic — a small library outside Sanford, Maine was my sanctuary. The career that followed (Supervising Producer & Technical Director on Apple TV+'s Yo Gabba GabbaLand!, Mars' Treat Town, a viral post that hired me at Virgin Media, UMG, Canada Media Fund and Chief Nation) all runs on the same fuel: stories are food.

Read the story →

The Work

Fourteen case studies — software, product, learning, and story architecture for the world's biggest brands.

GabbaApple — Yo Gabba GabbaLand!Supervising Producer & Technical Director Treat TownMars — Treat TownThe Halloween COVID cancelled, saved Virgin Media avatarsVirgin Media — Avatars GaloreHundreds of faces, one viral post

All 14 studies →

Just Shipped

The Lab ships weekly. This week's proof:

●Hoplon — live on the App Store. Android by end of October. ●Inklings Book Club — approved by Apple, October 2026. Live on the App Store. ●A Novel Appetite — launched October 14, 2026. ●AfterStorm — free hurricane-recovery help, built the week of our own storm. ●GifBook Studio — TestFlight now. Flagship launch October 23. ●The Arcade — Killer Krakens: one boat vs. the whole deep. Play free in the browser.

From the Lab

Everything we're making right now — apps, games, and whole worlds. All of it, one click from here.

🧭 The Lab Passport

Eight doors, eight stamps. Tap a tile to visit it — your stamp is saved on this device. Collect all eight and the Lab owes you a prize.

0 of 8 stampsPsst — a fourth door is hidden somewhere on this page. The blog only shows three…
🎉 Passport complete! You toured the whole Lab — proof you can't spell fundable without fun.
▶ Play your prize: Welcome Run 🖨️ Print your Explorer certificate
✓ STAMPEDInklings Book Club

100 classics — free with a library card

 ✓ STAMPEDGifBook Studio — the heart, animating in the appGifBook Studio

Draw it. Flip it. Print it. — Oct 23

 ✓ STAMPEDAfterStormAfterStorm

Find help. Give help. Recover.

 ✓ STAMPEDKiller Krakens gameplayThe Arcade

Killer Krakens & friends — play free

 ✓ STAMPEDA Novel AppetiteA Novel Appetite

A vampire bookshop game

 ✓ STAMPEDCity of ChildrenCity of Children

A puzzle adventure where nobody dies

 ✓ STAMPEDEllie the ElephantEllie

A deaf baby elephant who fingerspells in ASL

 ✓ STAMPEDAnimation Anarchy — the hallway of doorsAnimation Anarchy

The studio blog — essays, experiments & playable posts
City of Children

Worlds

Step inside one

Original worlds built to be lived in — City of Children (the game) and A Novel Appetite (launched October 14). The case studies are the credibility shelf; the Worlds are the playground.

Visit the Worlds shelf →

Why animation wins

Animation explains the unexplainable, demos the unbuilt, and makes the forgettable unforgettable. It's why Apple, Mars, and Intel call a small studio in Pace, Florida — and why everything we make, from a sponsor-funded reading app to a hurricane helper, moves.

Sponsors fund the build.
Kids and libraries stay free forever.

Bring us the story you need told — or the future you want funded.

Start a project Become a founding sponsor