ANIMATION ANARCHY: THE ART COLLEGE CRASH COURSE – LESSON 9
ANIMATION ANARCHY: THE ART COLLEGE CRASH COURSE – LESSON 9
(Or: Why Red Makes You Hungry and Blue Makes You Sad)
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🔥 WELCOME BACK TO ANIMATION ANARCHY – WHERE ART SCHOOL GETS EXPOSED 🔥
This is Animation Anarchy. The blog where we:
✅ Rip apart the biggest art school myths.
✅ Teach you how to actually use this stuff.
✅ Reveal that color isn’t just about looking pretty—it’s about brainwashing people.
I wasted six figures on an art education, and now I’m giving it all away for free—because if I had to learn why yellow makes people anxious, at least you can use that information for evil.
🚨 SUBSCRIBE TO THE YOUTUBE CHANNEL NOW 👉 https://www.youtube.com/@mrbraylabs
(Unless you enjoy making unintentional horror posters when you just wanted a happy color palette.)
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LESSON 9: COLOR PSYCHOLOGY – HOW TO MANIPULATE THE HUMAN BRAIN WITH A CRAYON
(Or: Why Every Fast Food Logo Is Red and Yellow)
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🎨 CONGRATULATIONS! TODAY, YOU WILL LEARN HOW COLORS CONTROL HUMAN EMOTIONS.
You walk into class, expecting a simple lesson on color choices.
Your professor instead says:
🚨 “Color is POWER. It affects emotions. It can influence behavior.” 🚨
Wait.
🚨 IS THIS WITCHCRAFT? 🚨
Yes. Yes, it is.
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🔥 HOW COLOR AFFECTS THE HUMAN BRAIN (A.K.A. HOW TO SUBCONSCIOUSLY CONTROL PEOPLE)
🚨 RED: THE COLOR OF POWER, HUNGER, AND IMMINENT DANGER
• 🚀 Increases heart rate (makes people feel urgency).
• 🍔 Triggers hunger (why every fast food brand uses it).
• 🔥 Associated with passion and aggression (perfect for “BUY NOW” buttons and war propaganda).
• 🚨 Warning color (blood, stop signs, emergency alerts).
Use red if:
✅ You want to make people hungry.
✅ You want to grab attention instantly.
✅ You need a villain to look intimidating without even doing anything.
🚨 DON’T use red if:
❌ You’re designing a calming spa menu.
❌ You don’t want people to feel stressed.
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🚨 BLUE: THE COLOR OF TRUST, SADNESS, AND TECH COMPANIES
• ☁️ Creates a sense of calm (why social media apps use it—so you stay longer).
• 🏦 Symbolizes trust (why banks and corporations love it).
• 😭 Linked to sadness (why it’s called “feeling blue”).
• 💻 The default “tech” color (because nobody trusts a neon pink banking app).
Use blue if:
✅ You want people to trust your brand.
✅ You need a serious, professional look.
✅ You’re making a sad, atmospheric movie about lost dreams.
🚨 DON’T use blue if:
❌ You’re designing a restaurant logo. (Blue suppresses appetite—when’s the last time you saw a blue burger joint?)
❌ You want something to feel warm and exciting.
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🚨 YELLOW: THE COLOR OF HAPPINESS, WARNING SIGNS, AND EXISTENTIAL DREAD
• ☀️ Associated with joy and optimism (sunshine, smiley faces, happiness).
• ⚠️ Also used for danger warnings (caution tape, hazard signs).
• 🤯 Can create anxiety in large amounts (why too much yellow feels “off”).
• 🍟 Paired with red to trigger hunger (McDonald’s mind control at work).
Use yellow if:
✅ You want something to feel energetic and happy.
✅ You need a warning label that people actually notice.
✅ You’re making a children’s show.
🚨 DON’T use yellow if:
❌ You’re designing a serious business logo.
❌ You don’t want to accidentally create a panic response.
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🚨 GREEN: THE COLOR OF NATURE, MONEY, AND SUSPICIOUS SLIME
• 🌿 Associated with health and the environment (why every “organic” brand is green).
• 💵 Symbolizes wealth and success (money is green in the U.S.).
• 🤢 Can feel sickly and gross (why animated monsters and toxic sludge are usually green).
Use green if:
✅ You want something to feel healthy and natural.
✅ You’re designing a financial product.
✅ You need a gross, slimy villain color.
🚨 DON’T use green if:
❌ You don’t want people to associate it with sickness.
❌ You’re designing a luxury brand (green doesn’t scream “expensive”).
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🚨 PURPLE: THE COLOR OF ROYALTY, MYSTICISM, AND QUESTIONABLE ENERGY DRINKS
• 👑 Historically tied to wealth and royalty (because purple dye used to be expensive).
• 🔮 Associated with mystery and magic (fantasy books, psychic readings, spooky cartoons).
• 🍇 Can feel artificial and unnatural (there are very few naturally purple foods).
Use purple if:
✅ You want something to feel luxurious or mystical.
✅ You’re designing a fantasy or sci-fi aesthetic.
✅ You’re making a villain look elegant but dangerous.
🚨 DON’T use purple if:
❌ You want something to feel down-to-earth or relatable.
❌ You’re designing a food brand (purple makes people skeptical).
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🚨 BLACK & WHITE: THE CHEAT CODE COLORS
• 🕶️ Black = power, elegance, and mystery.
• ⚪ White = purity, simplicity, and peace.
• 🏁 Used in high-contrast design (why every luxury brand keeps it simple).
• 🔥 Black and white together = instant drama.
Use black and white if:
✅ You want something to feel classy and timeless.
✅ You need high contrast for maximum impact.
✅ You’re designing a minimalist brand.
🚨 DON’T use only black and white if:
❌ You want something to feel warm and friendly.
❌ You’re designing a kid’s show (unless it’s Tim Burton).
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🔥 HOW TO USE COLOR PSYCHOLOGY TO MANIPULATE PEOPLE (FOR FUN & PROFIT)
1️⃣ Match colors to emotions.
• Want excitement? Use red and yellow.
• Need calm? Use blue and green.
• Designing a horror movie? Add unsettling purples and sickly greens.
2️⃣ Use color contrast to grab attention.
• High-contrast colors make things pop.
• Low contrast feels softer and more relaxing.
3️⃣ Don’t just copy what you see—think about why it works.
• Every successful color scheme is doing something to your brain.
4️⃣ Experiment with unexpected color choices.
• Want something unique? Break the rules—but do it intentionally.
🚨 THE SECRET: If you understand color psychology, you can control how people FEEL before they even know why. 🚨
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🔥 FINAL THOUGHTS: COLOR IS MIND CONTROL, USE IT WISELY
Here’s the truth:
🎨 Color affects people way more than they realize.
💀 The best designers and animators use this to their advantage.
🚀 If you master color psychology, your art will have WAY more impact.
And if all else fails, just do what most companies do:
🚨 “WHEN IN DOUBT, MAKE IT BLUE.” 🚨
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🚨 THE SOLUTION: JUST WATCH THIS SERIES INSTEAD.
I wasted six figures so you don’t have to.
🔥 Next lesson drops soon!
🔥 Subscribe to my YouTube channel so you don’t miss it:
💀 COMING NEXT: Lesson 10 – The Principles of Visual Communication: How to Trick People Into Thinking You’re a Genius
💬 Drop a comment: What’s the weirdest color trick you’ve noticed in branding or animation? 🎨💀😂
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🚨 ANIMATION ANARCHY STARTS NOW. 🚨
🚀 The revolution will not be graded.
